Frequently Asked Questions:
Applications
What surfaces can ArmorGuard be applied over?
Does a primer need to be applied before ArmorGuard is applied?
I have a brick home. What would the advantages be in coating my home with ArmorGuard?
Do you have an interior product as well?
Why does it take so much longer to complete a job with coating as compared to painting?
Product Properties
How cold can it get before it begins to chip off?
How waterproof is the product?
How will this coating help all the tiny cracks in my stucco?
Will this coating help the ugly staining around the perimeter of my home?
I live on a golf course. Will this product help with ball damage?
General
Will my homeowners association approve this coating?
Do you have references I can talk to, or any homes I can look at?
Glossary
APPLICATIONS
What surfaces can ArmorGuard be applied over?
Superior Coatings East has a product to coat just about any surface, and solve just about any problem. Our ceramic wall coating goes over all wood substrates, masonite, brick, stone, cement, cement block, stucco, and even vinyl and aluminum siding.
Does a primer need to be applied before ArmorGuard is applied
No it is not necessary to prime first as our coating is self priming, however we do use a specialized primer/sealer in some circumstances, as determined by the contractor, to improve bonding over walls with many layers of paint or bare wood that has not been painted previously.
I have a brick home. What would the advantages be in coating my home with ArmorGuard?
First, it will beautify the home. Second, even though brick is an insulator itself, it absorbs quite a bit of the sun's UV rays over the day and at night, when you want your home cool, the heat continues to release itself into your home, causing your air conditioner to continue to stay on. Most likely, you'd want to coat the brick with a white or beige color because of its appeal, however, as with any paint or coating, the lighter the color, the more it reflects the sun's rays.
If you don't want to coat the brick, you can still coat all trim areas, which will lower your long term painting costs . And remember, we have the interior version of our product as well.
Do you have an interior product as well?
Yes, we do have thermally enhanced interior products with the same durability and energy saving abilities as our exterior product.
Why does it take so much longer to complete a job with coating as compared to painting?
Our preparation process is much more detailed because of the lifetime warranty, and the product is applied in 3 coats with the 3rd coat back rolled.
PRODUCT PROPERTIES
How cold can it get before it begins to chip off?
We don't know the limit. We have had it at -40° Fahrenheit (without wind chill) with no failure.
What about moisture and mold?
Because our product breathes at one of the highest perm-rates in the industry (18 Perms), any trapped moisture vapor is allowed to escape, similar to gortex fabric. The product also has mold inhibitors in it, which retard the growth of mold.
How waterproof is the product?
The product as tested with water driven against test surface at a dynamic pressure of 98mph had no water penetration after 24hrs of continuous exposure.
How will this coating help all the tiny cracks in my stucco?
It will help because we have 600% elasticity, the product has the ability to expand and contract with your walls, unlike paint.
Will this coating help the ugly staining around the perimeter of my home?
Yes, our coating will not stain, and can be easily washed off with a hose.
I live on a golf course. Will this product help with ball damage?
Yes, our coating can withstand an impact of 28lbs. per square inch, so it is a huge protection factor to your stucco, which by its nature is very brittle.
Can you tint this product to any color?
Yes, we can tint our coating to any color that paint can be tinted to.
GENERAL
Will my homeowners association approve this coating?
Yes, the vast majority of homes we do are in a HOA, and as long as you are using an appropriate color there will be no problem.
Do you have references I can talk to, or any homes I can look at?
Yes, if you call us we will be happy to give you references, we love showing off our work and letting potential customers talk with past customers.
How expensive is the product?
It is more costly than regular paint, but when you eliminate future maintenance (Painting), and reduce your utilities, as well as have a transferable warranty that goes with the house upon re-sale, it proves to be an investment that can more than pay you back.
Glossary
Abrasion Resistance
How scuff and scratch resistant a coating is. Superior Coatings show minimal signs of wear from normal abrasive action. That means they are extremely durable and able to maintain their brilliant appearance and protect their substrate over longer periods of time.
Adhesion
How well a coating covers and adheres to different building materials such as stucco, wood, block, brick, and metal. Superior Coatings do an exemplary job of covering and adhering to all of the typical building materials so that they can protect and beautify for longer periods of time.
Breathability
See Permeability Rate
Density
A coating's ratio of primary ingredients (dry film solids) to water. A higher percentage of dry film solids to water means that Superior Coatings are more durable and have more primary ingredients available to protect and beautify your home or building.
Flammability
A measurement of how susceptible a coating is to being flammable. Superior Coatings are nonflammable and do not support the spread of flames.
Elongation
Stretching a thin layer of dry film coating until it can no longer return to its original shape. Superior Coatings can be greatly stretched without harm. This allow them to avoid expansion damage from environmental conditions like changing temperatures. Temperatures in the Phoenix area can change 40+ degree in late spring.
Flexibility
The capacity of a coating to withstand the deformation (bending or twisting) of its substrate (usually tested on a piece of metal) without damage. Superior Coatings can endure high levels of deformation with no cracking, chipping, flaking, or loss of adhesion.
Fungus Resistant
The ability of a coating to resist fungal growth. Superior Coatings resist fungal growths like mold and mildew that can mar their appearance and cause substrate damage such as "dry rot" to wood.
Impact Resistance
The "inch-pounds" (pressure) required to break the surface of the coating. Superior Coatings are highly impact resistant. Subsequently, they do not easily crack or break which prevents material like dirt or moisture from penetrating them to harm the substrate.
Permeability Rate
The "Perm Rate", or breathability, is the rate at which moisture vapor migrates out from underneath the surface of a coating. Superior Coatings "breath" well and minimize the amount of moisture trapped beneath their surface. This reduces or eliminates blistering of the coating or moisture damage to the substrate it coats.
Substrate
The material on which the coating will be applied. For our purposes, it is the building material used on the exterior of your home or building or on your roof.
Thermal Resistance
The ability of a coating to prevent penetration of energy in the form of heat or cold. Superior Coatings reflect and deflect higher levels of energy than ordinary paint preventing the outside temperature from penetrating your home or building. The ceramic microspheres and strands are some of the best thermal barrier materials available. Heats shields of every description and purpose are made using various forms of ceramic coatings. This will reduce energy costs and possibly thermal damage to the coating and/or substrate.
Toxicity
A standard of how health hazardous a coating is. Superior Coatings are non-toxic meaning that they are environmentally safe and do not contain materials that are dangerous to humans or pets.
Water Resistance
A measure of the time it takes for wind-driven water to penetrate the surface of a coating. Superior Coatings provide an excellent barrier to incoming water and consequently they additionally reduce or eliminate blistering or moisture damage to the substrate.

